Presenting Your Business Professionally

It is of utmost importance to present your business as professionally and outstandingly at all times to the public. Potential customers will be looking for a professional business from the start making it your job to make sure that you present your reputation as such with the way you conduct business to the personnel you choose to employ.

If you do not accomplish this task then you run the risk of losing out on clients or customers before even being given a chance. An unprofessional appearance will cause them to look elsewhere for services. Poor presentation of your business can cause immediate and long term damage. Everything is taken into account with your professional appearance such as your location or even your letterhead.

You would not have a lot of confidence in a company whose place of business is falling apart or in need of a major repair. In the same sense, if you are using stationary and invoices that look amateur or have inefficient equipment/vehicles then your appearance is that you cannot achieve proper working conditions, thus reflecting poorly on your potential as a business.

If you want to stand any chance against other businesses it is very important to make these kinds of things priorities. Appearances may not be everything, but they are a considerably large factor in this sense. You may offer better services to your customer, but if they are greeted with a sloppy appearance they may be too wary to even extend the business relationship that far.

The same applies to your employees. If they look sloppy or unknowledgeable of the company and its services this puts a bad image in the customers mind and can also bring about damage. It is important for employees to take the extra step to impress the customer and keep them coming back.

It is near impossible for a new business starting out to stand a competition with a reputable business that has been around for many years. The new business needs to demonstrate its professionalism and confidence in its services or it is likely to fail within the first year.

In order to gain customers and clients it is important that the business owner is proud of their services and offerings. If you are pondering starting up a business of some type, these are important items to consider before you begin. Every new business just getting on its feet must strive to look and perform their best on a professional level. The above tips help take into play the possible success versus failure of your business.

Effective Ingredients That Should Be Present in Your Anti-Aging Skin Care Treatment Products

The best way to find a product which can help you fight off the signs of aging is to be critical about the information regarding ingredients present in the product. You have to know the role that each ingredient plays in the product and whether each ingredient can be beneficial to you or it can do more harm than good to your skin. You should also ascertain quantity of each ingredient in order to know whether these are present in desirable amounts which can prove beneficial to your skin.

Understanding why aging happens and why there are premature appearance of the signs of aging, will help you pick the right anti aging product for your skin. The loss of collagen and elastin, which are important structural proteins of the body responsible for keeping the skin young and elastic, lowered levels of Hyaluronic Acid, exposure to free radicals and poor moisture balance are major prerequisites to hastening the appearance of visible signs of aging.

Now that you already know the causes of premature aging, you can easily find a product which can effectively address each of them so that you will have the best anti-aging skin treatment. This may sound so simple, yet, with so many skin products flooding the market, you will surely have a hard time knowing what is best for you and what is not.

Once you know what each ingredient will contribute to the efficacy of the product, you will find that most products contain ingredients of no value such as fillers and preservatives. There are also ingredients which have short term favorable effects while promoting long term damage.

Watch out for products that contain mineral oil. This is the most common moisturizer being used in many skin creams but do you know that mineral oil actually causes your skin to dry out? Mineral oil do not rehydrate your skin, instead it draws up existing moisture from the deep layers of the skin which, in the long run can cause skin dryness.

The skin care products that should be present in your beauty kit should contain natural products that will nourish and rejuvenate your skin to keep you younger looking for quite a longer period of time.

Don’t Be Fooled by These Presentation Myths

Are your business presentations persuasive? Does your audience remember and act on your message? If not, perhaps you are following conventional wisdom. The problem with conventional wisdom is it’s often irrelevant, out of date, or just plain wrong.

Here are some widely held presentation myths that you would do well to ignore.

Tell ‘em three times. There is an old saw for presenters that says you should first tell your audience what you’re going to tell ‘em, then tell ‘em, then tell ‘em what you told ‘em. This might have worked in our great grandfathers’ time, when people were less educated and had longer attention spans. If you tell a modern audience the same thing three times they will feel insulted. Don’t treat your audience like children.

If you feel your message is so complicated that you need to repeat yourself, you need to simplify your message instead.

You need a rich, resonant voice. This is true only if you are a radio personality. A good business presenter has a voice with three qualities:

It is loud enough to be heard. If your voice isn’t loud enough, use a microphone.

It is clear enough to be understood. This is not a problem for most people (see articulation, below).

It is enthusiastic enough to be compelling. A monotone is boring. Enthusiasm is contagious. If you don’t sound excited about your message, why should your audience care about it?

Provided you are loud enough, clear enough, and enthusiastic, your natural voice is probably just fine.

You must articulate clearly. It’s OK if you slur some words together or drop a letter here and there, so long as your audience understands you. Don’t try to sound like a radio announcer speaking the Queen’s English if you have a certain accent. Be yourself. Your audience wants to connect with you as an individual. They know a phony when they hear one.

Moreover, you don’t want to sound like everyone else has been taught to sound. If you sound like the crowd you will be perceived as a commodity. You want to sound like yourself – unique.

You need more polish. A business audience is skeptical, critical, and hard-nosed. They have strong opinions and are not easily sold. Making better eye contact and smoother gestures will not make much difference to them if they don’t like your message.

Gestures, body language, and other niceties of delivery style are like polish. Polish can add a bit more shine to something that is already shiny, but it cannot bring luster to something that is inherently dull. A discriminating audience is looking for content, not a slick delivery.

You need great visual aids. Most presenters use slides and other visual aids as a crutch. They show a slide and read what’s on it. Your audience could just read the slides themselves, making you redundant.

In many cases you may not need visual aids at all. The most compelling visuals are the mental images you evoke in the minds of your listeners through metaphors, examples, and stories.

Your audience is interested in your message. Most presenters assume their audience is enriched by their presentation. This is a dangerous assumption to make. Chances are some (if not most) of the people listening to you are only there because they have to be. They may not agree with you, they may not want to hear you, and they have other things on their mind. They are doing you a favor by giving you some of their valuable time and possibly some of their limited attention. You need to give them something they value in return. And you need to let them know you are offering value from the very beginning, or you will quickly lose them.

Rehearse, rehearse, rehearse. You don’t have to practice very much. This is a business presentation, not a soliloquy from Shakespeare. You won’t be perfect, and you don’t need to be. You just need to master the material.

Mastering the material means being able to discuss it comfortably and convincingly. Your audience expects you to be in command of the subject matter you are presenting. This does not mean memorizing.

Having said that, you should memorize your opening because it must grab the attention of your audience. You should also memorize the call to action in your conclusion, because it is too important to ad lib. In between your memorized opening and closing lines is the meat of your presentation. Work from a carefully structured outline, but be flexible.

Most presenters buy these myths. They try to look, sound, and present like other good presenters. They strive to be plain vanilla. Vanilla is popular. Vanilla is safe. But it isn’t memorable. If your message isn’t memorable, your presentation has failed.