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Presentation folders – a must in today’s marketing:

The business world has become very competitive, and to stay in the run you need to market yourself with more effort and competence. Presentation folders can do incredible things for you if you take care to present your information clearly and purposefully for the interest of your prospects. Marketing your products or services would need you to put things in an organized way by putting things together with professionalism which reflects the credibility of your company. The information contained in your presentation folder needs to convey facts regarding your organization and what you offer. It should be in the interest of your customers, and the facts that you relate should point out how your products or services are beneficial to your prospective customers. Not only that, the presentation folder itself should be impressive enough for your customers to open it and find out more about your company.

What should presentation folders carry?

Your presentation folder should be able to tell your customers everything they want to know. They should be able to understand your business success, along with the products and services you offer. The information provided by you should be easily grasped by your prospects, and it should easily be translated into the benefits that they can get. The initial impression of your presentation is very important in order to get your prospective clients interested in what you do. Your presentation folder will have all the necessary information that your customers need and learn about you without having to flip through the review notes or hand-outs.

You can have your presentation folders customized to your requirement if you are purchasing in large quantities. This reduces cost drastically and you can have your company name and logo printed on these. Folders with your logo gets immediately recognized, and your customers know you by the logo on the presentation folders. Customization of presentation folders can also be done by adding a label or any other information, and even you could have the binding modified to your liking.

Presentation folder – an asset in your marketing campaign:

For any business, presentation folder is no doubt a requisite in any marketing campaign. You need to create an everlasting impression on your customers’ mind, and presentation folders are one of the best marketing tools available to put forward your credibility to your target customers. It is the best way to have your documents collated, and presented in an organized way for your prospects to take interest in what you are offering

No matter how you have your presentation folders designed, what is crucial is the information contained inside the folder. It is crucial since the key to your success is how you have put the information together, and how well it has been presented to your prospects. They are one of the key marketing tools that are used today in business representations. A presentation folder differs from a brochure in which you have a limitation of space. Presentation folders allow you to present your company and what you offer in greater detail, keeping in mind that whatever you convey must be in the interest of your customers.

Everything about how your business looks reflects on how your business works. From resumes and daily information management to proposals and presentations, your business needs to look its best in today’s marketplace. In this short guide, we’ll explain the products we offer and the applications for these products.

Bond paper is a high quality durable writing paper similar to old style bank paper. It gets its name from having originally been made for documents such as government bonds. In the modern business place, it is most often used for letterheads and other stationery as well as paper for electronic printers. For day to day operations, building presentation guides on a budget, and hard copies of large data, bond paper is the paper of choice. Because bond paper is in high demand, the selection comes in many sizes, colors and textures.

Paper made of linen can be very strong and crisp, which is why the United States and many other countries print their currency on paper that is made from 25% linen and 75% cotton. Most wedding invitations and commencement announcements are printed on linen paper. For an executive and exquisite look and feel, linen paper is a time-tested favorite. Irish linen paper is a pH Neutral, recycled content, chlorine free paper made from wood certified and audited to ensure it complies with environmentally sustainable practice and principles known as “Well Managed Forest Standards.” It is manufactured to resemble and mimic traditional linen paper while being environmentally conscious.

Offset printing is most often used for large quantity, single run documents such as tests and newspapers. In this process, an inked image is transferred from a plate to a blank cylinder, which in turn transfers the image to the printing material as it passes between the blanket and the impression cylinder and pressure is applied. This is also called “offset lithography.” Offset paper is paper that has been manufactured with properties that make the paper suitable for this process. Some of the properties include dimensional stability, resistance to curling, high surface strength, a surface free from and/or resistant to foreign particles and a high level of resistance to moisture penetration.

Finished paper is most commonly used in magazines and other publications as well as in the office as specialty printer paper for sleek, stunning presentations. Gloss Finish is a coating on paper that provides a higher reflection of light which results in a shiny appearance. Gloss coatings reduce ink absorption, which allows excellent contrast and color definition. Matte finish is a coated paper finish that is flat, not shiny like a gloss, but still keeps much of the ink from being absorbed by the paper and produces an excellent image. Dull finish is a flat finish that has been supercalendered when manufactured. Supercalendering is an additional papermaking process where the paper runs through a set of alternating steel and fiber covered rollers. Supercalendering produces a very smooth thin sheet. It is slightly smoother that a matte finish. Kromekote is a premium glossy coating. It provides an extremely flat, ultra-rich high gloss and a highly absorbent surface. Kromekote coating is most often used on digital photo paper of all densities from light bond paper to heavy, rigid cardstock.

Of course, as in other areas of business, there are some brand names that stand head and shoulders above the rest. Some of the best include Springhill offset, Kromekote coated paper, and Valley Forge paper. Presentation is a delicate time, and it’s best to go with the tried and true producers. By paying attention to all details, even such as these, your business will grow to unprecedented heights.

The word NEGOTIATION is defined as follows:

A mutual discussion and arrangement of terms of a transaction or agreement;
a discussion intended to produce an agreement;
the activity or business of negotiating an agreement;
coming to terms (Oxford Dictionary)

Today’s definition of Negotiation is:
(BEST) A mutual discussion, transaction, or agreement, garnering you with as much of what you want(ed) while leaving the other person(s) feeling they got as much of what they wanted as well! That is why this is called The Art of Negotiation!

(2nd Best) A mutual discussion, transaction, or agreement, garnering you with as much of what you wanted, while leaving the other person(s) feeling they’ve lost a considerable amount, but to a better person/entity/player

Hint: they feel bad, but not bad enough not to have a cocktail with you at a later date, and discuss how you got the better of them.

(Not Good at ALL) A mutual discussion, transaction, or agreement, which may garner you all, some, or none of what you wanted, while creating an enemy of the other person(s), and a 99% chance of retribution in the future, and making it impossible for you to do business with them in the present!

So, how do you position yourself to achieve the Best results of your negotiation efforts?

1. If at all possible, negotiate on your own turf!

2. If the above is not possible, try to manipulate the negotiation to take place on neutral ground (especially a place that serves food)
Why? Because food makes everyone happy! (Don’t eat until you’ve gotten what you wanted)!
Why? Because food will make YOU happy too, and cause you to lose your edge!

3. If you have to meet on their territory be as prepared as possible because you are already at a disadvantage.

4. Don’t appear anxious! Even if your innards are screaming, appear calm and collected at all costs. Smile when and where appropriate.

5. Know your prey!!!
I cannot express enough the importance of knowing who you will be negotiating with. You need to study them like a test. Know their likes and dislikes, how they’ve done business in the past, what their goals are, and their agenda; their weak points and strong points, their vices and virtues, their soft spots (there’s always at least one), and where their heart is (if they have one). If they care about themselves, or others, and who is their god (ie: power, notoriety, publicity, accolades, money).

How can you do this? Among other things, you may cultivate a relationship with their underlings like their secretary or administrative assistant. Don’t ask personal questions that will make them uncomfortable. Tell them who you are, what your goal is (if possible), and ask their opinion on what you’re trying to achieve, and what they think is the best method of achieving it. Does it fit into their boss’s agenda/vision/goals?

Ask them what they think might be the best way to approach your objective? You’d be surprised how many people are willing to help you if you simply ask! Most people overlook the secretary/administrative assistant, or treat them rudely, or as a non-person. How stupid. You will never get to the boss without going through the secretary. (Oh yeah, if the secretary/administrative assistant hates you, you don’t stand a chance). Don’t be placating, or phony, people will pick up on that as well. Be sincere, honest, and genuine.

6. Resist the urge to engage your prey one on one until you are ready to negotiate. If it’s someone you know already, just say “hi” and keep going! Why? Your prey will be sizing you up as prey, the same way you are sizing them up! The bigger the predator they are, the more dangerous position you put yourself in by trying to be cocky and show your hand too quickly.

7. Also, your prey may be “big game” which provides you with the advantage of being the underdog, meaning they have no expectation of you, or someone like you ever getting the advantage over them. This is considerably in your favor if you have patience. The secret to catching the prey without too much of a struggle on your part (if you watch the nature shows), is TIMING!

8. Consider all the angles
Take the time to project yourself into the situation from their prospective. Play Devil’s Advocate. Ask all the questions you think they would ask you if the situation were reversed. Ask the hard questions that you don’t have an answer for, and then get one! Consider the positives, and “what’s in it for them” – there has to always be something in it for the other guy if you want your negotiation tactics to be considered art!

Replay the situation over and over (and over and over) in your head until you think you’ve covered every conceivable scenario, both good and bad, because there will always be something you’ve overlooked.

9. ASK them WHAT THEY WANT! The direct frontal approach can be extremely unnerving, and very effective.

10. Never lose your cool; you’ll lose everything!

11. Never let how you really feel show on your face.

12. Once you’ve made your point(s), STOP TALKING! And no matter how long the silence is, don’t be the first one to speak. The first one who speaks has already lost! (If there’s food around, now is the time to put something in your mouth!)

13. Be gracious whether you win or lose! This is so important. How you do either will speak volumes of you as a person, a competitor, and as someone people may want to do business with in the future. It will establish a reputation for you that will be either positive or negative. And even if you don’t land the big game this time, according to how you played the game, the big game with have respect for you, and they will remember you believe it or not- which will come in handy in the future.

14. Winning what you want out of a negotiation should be a legitimate “best practice” to improve something somewhere, whether it’s a good or service; working conditions, or method of delivery. You should keep in mind that “what goes around, comes around”, so even though you may win today, you may be tomorrow’s loser.